Article marketing

When you are speaking of article writing, the term “white hat” comes into play. What is a white hat, you are asking? Well the personification of the white hat comes from cowboy lore originally and means a good guy. There are two kinds of hats here – white and black. A black hat means someone that doesn’t play by the rules and is a bad guy. You really want to have a white hat when it comes to article writing. Why do I say this?

Being a white hat article writer basically means that you are writing your articles on your own with research. You do not plagiarize and write the article in your own words. You also Copyscape your work in order to make sure that you don’t plagiarize any copy that you have done research on. Your formatting is correct, spell checked and grammar checked before submission. The document is sent in the correct format with the correct keywords, subject matter, sub headings and word count. You are on time with submissions and followed the guidelines to the letter.

This is what being a white hat is. By doing this, you do not subject yourself to accusations of plagiarism. You use the search engines for your information, but don’t copy it. You also note what and where the information came from so that you have a reference. Let me talk just a little about plagiarism for a moment here. Plagiarism is a dangerous way to get your work done. It is also illegal and can get your client as well as yourself in a lot of hot water. By hot water, I mean lawsuits for copyright infringement. These lawsuits are not cheap and will get you fired and blacklisted.

I want to also present something for your information. There was a writer once that got into trouble for article stuffing. This is also something that a white hat will not do. Article stuffing is stuffing an article with more than the required keyword count and also using more keywords not relevant to the article to gain position on ranking. This got the writer in question fired and blacklisted from ever appearing again anywhere for any reason. This is a warning to anyone else who wants to try the “black hat” ways of doing something.

Being a white hat means following all the rules and not overusing keywords or phrases for higher ranking. This is what being a good net citizen is all about. Simply put, if you do things the right way, you are rewarded for your good work. The rewards will also help you to rank higher in SEO article databases and directory submission places as well. So be a white hat won’t you? While sometimes being a “black hat” looks like fun, in the long run, it is nothing but grief and the consequences can be severe for violating several cardinal rules of web article writing. Play it smart!