One of the most important tools in the affiliate marketer's toolkit is
the landing page. The term landing page is used for the page where
finally you are taking your website visitors and you are trying to
determine to take action somehow, either to buy the product you are
promoting, either to buoy or to subscribe to the service you are
promoting. Landing pages are different from home pages, landing pages
are specifically designated to capture leads for a newsletter or sale a
specific product, and make no attempt to give visitors a different
option.