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This article is specifically written for those people who are just starting in article marketing with the hopes of drawing more traffic to their website and obtaining expert label in the online arena. Here's what you can do to make your marketing techniques more effective:

1. Titles. Start the process by creating compelling titles for your articles. They must not only be keyword-rich but descriptive and benefit-driven as well. They must be able to convince online users to open and read your articles.

2. Inverted pyramid technique. Having great titles is surely not enough to succeed in this endeavor. Right after getting people to open your articles, the next thing that you need to do is to convince them to read on until they reach your resource box. You can do this by using the inverted pyramid technique. This simply means putting the most important, juiciest information at the start of your articles to hold the attention of your readers.

3. Offer in-depth information. Online users read articles because they would like to learn. So, offer them every piece of information that they are looking for. Never leave any stone unturned and make sure that these people will feel well-informed after reading your copies.

4. Your articles must be well-written. They must be free from run-on sentences and typical errors (spelling, grammar, syntax, and punctuation errors). Breakdown your articles into several short paragraphs and use bullet list for your tips to make them easy on the eyes.

5. Resource box. Maximize your resource box by using 3 URLs or the maximum number of links allowed by publishing sites where you post your articles to. Some publishers allow up to 5 links.