MyAboutAll

Successful authors need a product funnel for their books.  Simply put, a product funnel is a group of products and services, related to your book topic, that readers could purchase from you after they've read your book. All the most successful non-fiction authors have a product funnel.  Consider Wayne Dyer's audio programs, Debbie Ford's coach training services, and all the other authors you know who do workshops, teleclasses, calendars, card decks, cruises, and a myriad of other offerings.

It's essential for authors to build a platform of name recognition within the target market of their book. However, unless you've worked in PR or marketing, you may have no clue about how to begin building your author platform.

The systems and rules behind book bestseller lists are complicated. The New York Times bestsellers are calculated differently from Amazon's, which are different from USATODAY's book bestseller lists, and so on. How valuable are all of these lists? What impact do the publishing bestseller lists have on book sales? What does it take for an author to hit the bestseller lists? The answer, like the lists, is complicated...read on.

If you spread enough crumbs from your book using these powerful tools, you can attract new readers and have lots of roadsigns to point people and the media towards your website and places where they can purchase your books online. Savvy authors who promote their books online have learned first hand what works and how to do it.