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Many people have heard about, participated in or
purchased a book during what is referred to as an Amazon best seller
campaign. There are some Amazon campaigns that are extremely well
planned, while others are lacking in many ways. The question in
many author's mind is "How do I become an Amazon best seller? " First
of all, you have to have a plan. You don't even need a book at this
point; you just need to have a plan. One of the most important
items in your plan is the date you are going to do the launch. You also
need to plan on who will be the project manager of the online
bestseller campaign; you or someone else. There are pros and cons
to both. If you do it yourself, it is going to be a lot more cost
effective. However, you need to make sure you have systems in place
before you launch your campaign. If you don't you can actually have a
huge failure and you can let a lot of people down by not having systems
in place. If you plan to hire an experienced campaign coordinator
you will likely pay thousands, and even tens of thousands of dollars
for their services. This may seem like a lot of money, but when
you consider all that is involved, it can be a great way for you to
become a bestselling author with very little work on your part as far
as the marketing goes. Hiring an online bestseller campaign coordinator
is like hiring a PR person. The job of the campaign coordinator
is to secure the right kind of partners and bonuses. They have to have
ongoing communication with the partners. They have to either design the
website or have the website designed. Every person contracted for
aspects of the campaign must be figured into the budget. The campaign
coordinator deals with any challenges that can happen during the
planning and implementation stages. Challenges can include JV partners
pulling out at the last minute, slow response time from partners, and
convincing a publisher this is a viable way to sell books. With the right plan, vision and team you can avoid many of the problems an inexperienced person will encounter. Kathleen
Gage, aka The Street Smarts Marketer™, is an Internet marketing adviser
who works with spiritually aware speakers, authors, coaches and
consultants who are ready to turn their knowledge into money-making
products and services. Visit http://www.squidoo.com/onlinebooklaunch
for more information on your online best seller book launch. You will
find my report, "Discover How to Become an Online Bestseller", plus
several free resources to help you build your online presence and
credibility.
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